Mastering Business Growth and Change
Made Easy:

Build on your company's initial start-up success—and grow it successfully over the long term

You've had the vision and will to found a company, build a successful business, launch a compelling product. What are the essential things you must know and do to make sure your business continues to grow—and is still thriving a decade from now?

Jeff Hansen's Mastering Business Growth and Change Made Easy is the book you need to take your business to the next level, and each subsequent level. It will help you structure your company to take advantage of opportunities and respond to challenges. You'll know what to expect as your company goes through inevitable transitions in management, operations and strategy. And you'll get the tools you need to grow wisely and see your enterprise endure.

Mastering Business Growth and Change Made Easy is a hands-on guide with practical tools and advice:

• A road map of organizational structures and how, when and why to transition between them
• Profiles of personnel and organizational issues in each phase of growth—and how to deal with them
• Self-assessments of leaders' strengths and weaknesses

• Case studies that illustrate the nuances of growth phases—including some of the challenges you're likely to encounter—and how others have successfully tackled them

• Clearly outlined product strategies and cultural priorities to cultivate—and much more

Author Jeff Hansen, founder of Blue Heron Consulting, has helped hundreds of businesses, from new ventures to established global companies, successfully transition into more resilient and effective organizations.

“ Mastering Business Growth and Change Made Easy will help you recognize what's needed at critical turning points in your business' growth—and it will help you become a more effective leader.”

  — George F. Russell Jr., Founder, Russell Investment Group

“This book will give you the information and perspective you need to effectively lead your business, small or large, through the challenges it will face as it grows—so you can take full advantage of the business opportunities provided by your insight and hard work.”

— Jeff Hansen

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© 2006 by Jeffrey A. Hansen

All rights reserved, including the right of reproduction in whole or part in any form.